High quality global journalism requires investment. Please share this article with others using the link below, do not cut & paste the article. See our Ts&Cs and Copyright Policy for more detail. Email ftsales.support@ft.com to buy additional rights. Airlines may not have been the best performing stocks over the past few years but they can still generate excitement if they produce a successful business model in a tight market.
One example is Turkish budget carrier Pegasus, which this week said it had applied to the Istanbul Stock Exchange (IMKB) to launch an initial public offering this year.
L'articolo indica come la scelta del business model sia un elemento fondamentale anche per differenziare la propria offerta rispetto ai concorrenti. Quale potrebbe essere a vostro avviso la contromossa di Turkish? Quali sono le vostre considerazioni in merito ai quesiti posti all'inizio dell'articolo?
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