The Fatal Mistake That Doomed BlackBerry

BlackBerry’s failure to keep up with Apple and Google was a consequence of errors in its strategy and vision. First, after growing to dominate the corporate market, BlackBerry failed to anticipate that consumers — not business customers — would drive the smartphone revolution. Second, BlackBerry was blindsided by the emergence of the “app economy,” which drove massive adoption of iPhone and Android-based devices. Third, BlackBerry failed to realize that smartphones would evolve beyond mere communication devices to become full-fledged mobile entertainment hubs

Read the article at: http://business.time.com/2013/09/24/the-fatal-mistake-that-doomed-blackberry/#ixzz2gNApoaoa

The recent decline of BlackBerry basically demonstrates what happens when a technological giant fails to provide innovation for its customers in a market that evolves at a breakneck speed. We would really appreciate your partecipation in answering the following questions:

 

1) What would have been for BlackBerry the best alternative to stay competitive within its industry?

2)How much important has been for BlackBerry the incapacity of riding the transition from the corporate world to the consumer market?

 

Moreover, it would be nice to see some statistics in class, so it would be nice if each member uses vot.rs to see what the general audience thinks. 

 

Please go on vot.rs and enter teh following codes.

For question 1: 46 96 60

For question 2: 76 98 86

 

Ricevimento

Il ricevimento del Prof. Boccardelli è fissato per il lunedì dalle 9 alle 10 nella sede di Viale Pola.

Taking a bite out of Apple

IT FEELS more like a rock concert than a press conference as the casually dressed chief executive takes to a darkened stage to unveil his firm’s sleek new smartphone to an adoring crowd. Yet this was not the launch of the new iPhone by Apple on September 10th, but of the Mi-3 handset by Xiaomi, a Chinese firm, in Beijing on September 5th. With its emphasis on snazzy design, glitzy launches and the cult-like fervour it inspires in its users, no wonder Xiaomi is often compared to its giant American rival, both by admirers and by critics who call it a copycat. Xiaomi’s boss, Lei Jun (pictured), even wears jeans and a black shirt, Steve Jobs-style. Is Xiaomi really China’s answer to Apple?

Xiaomi is a very interesting company, which is growing in China. 

Nevertheless, its business model has yet to prove its validity in the home market, therefore threats to Apple are still seen as weak. 

We would like to hear your opinion, so please make sure that at least one person of your group replies to the following questions here on the blog.

Compare Apple and Xiaomi strategies. 

1. How important do you think has the external environment been in pushing the two companies pursue their strategies?

2. Were the decisions taken by Xiaomi at the functional, business or corporate level?

Moreover, it would be nice to see some statistics in class, so it would be nice if each member uses vot.rs to see what the general audience thinks. 

Please go on vot.rs and enter the following codes:

For question 1: 38 96 43

For question 2: 46 34 30