Economia e gestione delle imprese

Il successo della Pegasus in un mercato in espansione come quello turco, dove compete un campione come Turkish Airlines, ricorda quello non troppo lontano della Air Berlin – anch’essa inizialmente operante con un business model no frills – in Germania. Quali lezioni e spunti pensiate possa trarre l’Alitalia per il suo business model? Quanto è legato, a vostro avviso, il successo di una compagnia aerea, e in generale delle imprese, alla scelta del business model?

High quality global journalism requires investment. Please share this article with others using the link below, do not cut & paste the article. See our Ts&Cs and Copyright Policy for more detail. Email ftsales.support@ft.com to buy additional rights. Airlines may not have been the best performing stocks over the past few years but they can still generate excitement if they produce a successful business model in a tight market.

One example is Turkish budget carrier Pegasus, which this week said it had applied to the Istanbul Stock Exchange (IMKB) to launch an initial public offering this year.

http://blogs.ft.com/beyond-brics/2013/03/21/pegasus-turkish-budget-airline-prepares-to-go-public/#axzz2OY5zTqA9